Other Technological Factors
With the development of smart phones and the iPad, the way people are receiving their information today can be varied. Computers are no longer the only way to receive online content and print and online publications have had to adjust to the new technology.
Folio Magazine reports if utilized correctly, digital media could be another way to gain subscriptions for magazines. Various companies are using these new platforms in different ways. If used appropriately, alternative content can be distributed to users through these alternate means.[1]
The Kindle, a digital reading device, has provided digital growth for magazines that have decided to provide content to the device. Some readers have even decided to cancel their print subscription in favor of the electronic version when given the chance. The website is helpful since alternate delivery options are selected more often when readers subscribe online.[2]
Digital options are also helping smaller magazines without a print presence grow. Digital archives of past issues placed online have helped increase subscription numbers. These digital archives are an appealing option for people interested in past issues of a magazine, who are not interested in feeling wasteful receiving the print version.[3]
Technology has provided print publications with a more affordable option of printing by maintaining a digital presence. The iPad, introduced in 2010, has the potential to change the industry. Large publishers like Time Inc. and Conde Nast have begun looking at ways to create a digital storefront and versions of their publications available on the iPad.[4]
In December 2009, Esquire Magazine was developing an application (or app) for the iPhone set to deliver content to readers. This app was set to be more involved than others and would cost the user $2.99 a month to use. While it comes at a cost, the app has more features than free app options. The cost is a gamble; the real question is if readers will interact well with the new display of information and the cost associated with it.[5]
The plus to these tablets is the technological draw for advertisers. Unlike with magazines, these tablets will allow specific information for advertisers similar to the information the website provides, like the time spent looking at an advertisement or the number of people who view the ad.[6]
[1] Bill Mickey, “The Evolving Business Case for Digital Magazines,” Folio: The Magazine for Magazine Management 39 (April 2010): 23-24.
[2] Bill Mickey, “The Evolving Business Case for Digital Magazines,” Folio: The Magazine for Magazine Management 39 (April 2010): 23-24.
[3] Bill Mickey, “The Evolving Business Case for Digital Magazines,” Folio: The Magazine for Magazine Management 39 (April 2010): 23-24.
[4] Jeff Beer, “Magazines’ iPad Shuffle,” Marketing Magazine 115 (April 2010): 5.
[5] “Magazines Get Ready for Tablets,” The New York Times, 16 December 2009, late edition.
[6] “Magazines Get Ready for Tablets,” The New York Times, 16 December 2009, late edition.
Folio Magazine reports if utilized correctly, digital media could be another way to gain subscriptions for magazines. Various companies are using these new platforms in different ways. If used appropriately, alternative content can be distributed to users through these alternate means.[1]
The Kindle, a digital reading device, has provided digital growth for magazines that have decided to provide content to the device. Some readers have even decided to cancel their print subscription in favor of the electronic version when given the chance. The website is helpful since alternate delivery options are selected more often when readers subscribe online.[2]
Digital options are also helping smaller magazines without a print presence grow. Digital archives of past issues placed online have helped increase subscription numbers. These digital archives are an appealing option for people interested in past issues of a magazine, who are not interested in feeling wasteful receiving the print version.[3]
Technology has provided print publications with a more affordable option of printing by maintaining a digital presence. The iPad, introduced in 2010, has the potential to change the industry. Large publishers like Time Inc. and Conde Nast have begun looking at ways to create a digital storefront and versions of their publications available on the iPad.[4]
In December 2009, Esquire Magazine was developing an application (or app) for the iPhone set to deliver content to readers. This app was set to be more involved than others and would cost the user $2.99 a month to use. While it comes at a cost, the app has more features than free app options. The cost is a gamble; the real question is if readers will interact well with the new display of information and the cost associated with it.[5]
The plus to these tablets is the technological draw for advertisers. Unlike with magazines, these tablets will allow specific information for advertisers similar to the information the website provides, like the time spent looking at an advertisement or the number of people who view the ad.[6]
[1] Bill Mickey, “The Evolving Business Case for Digital Magazines,” Folio: The Magazine for Magazine Management 39 (April 2010): 23-24.
[2] Bill Mickey, “The Evolving Business Case for Digital Magazines,” Folio: The Magazine for Magazine Management 39 (April 2010): 23-24.
[3] Bill Mickey, “The Evolving Business Case for Digital Magazines,” Folio: The Magazine for Magazine Management 39 (April 2010): 23-24.
[4] Jeff Beer, “Magazines’ iPad Shuffle,” Marketing Magazine 115 (April 2010): 5.
[5] “Magazines Get Ready for Tablets,” The New York Times, 16 December 2009, late edition.
[6] “Magazines Get Ready for Tablets,” The New York Times, 16 December 2009, late edition.
